“Banners have 99 problem and a click ain’t one.”
“Behind every piece of bad content is an executive who asked for it.”
“Brands need to take the phrase ‘acting like a publisher’ literally.”
“Content builds relationships. Relationships are built on trust. Trust drives revenue.”
“Content is fire. Social media is gasoline.”
“Content is king, but distribution is queen. And she wears the pants.”
“Content is king.”
“Content is the atomic particle of all marketing.”
“Content is the reason search began in the first place.”
“Content isn’t king, it’s the kingdom.”
“Content Marketing is a commitment, not a campaign.”
“Content Marketing is all the Marketing that’s left.”
“Content marketing is no longer a numbers game. It’s a game of relevance,”
“Content marketing is really like a first date. If all you do is talk about yourself, there won’t be a second date.”
“Content Marketing provides 4x the ROI of our traditional marketing spend.”
“Content marketing is the gap between what brands produce and what consumers actually want.”
“Google is the new corporate homepage.”
“Great content is the best sales tool in the world.”
“If great content is the hero, then banners are the villain.”
“If you don’t like what is being said, then change the conversation.”
“It’s not the best content that wins. It’s the best promoted content that wins.”
“Make your customers the hero of your stories.”
“Market like the year you are in.”
“The best marketing doesn’t feel like marketing.”
“The buyer journey is nothing more than a series of questions that must be answered.”
“Traditional marketing talks at people. Content marketing talks with them.”
“We need to stop interrupting what people are interested in and be what people are interested in.”
“What helps people, helps business.”
“When creating content, be the best answer on the internet.”
“You need to create ridiculously good content – content that is useful, enjoyable and inspired.”
“Your brand is not what you sell.”
The difference between Content and #ContentMarketing is the destination.